Brazilians have a special gift: we're born smooth talkers.
And we have developed a powerful communication tool that makes us eloquent in EVERY spanish speaking country: the Portuñol.
So, to encourage Brazilian followers of Copa’s global Instagram account to migrate to our new Brazilian profile, we turned our Portuñol on on this digital campaign.
Because we get each other. But now, we speak the same language.
Art Direction:
Natalia Guimarães
Copywriters:
Angelo Campana, Otávio Mello
Creative Director:
Wilson Mateos
We also launched our first digital campaign.