Natalia Guimarães
→ Copywriters:
Angelo Campana, Otávio Mello
→ Creative Director:
Wilson Mateos
Brazilians are born smooth talkers.
Anywhere in the world, we manage to communicate without even speaking the language.
But in Latin America, we have a special gift.
Over decades of trial and error, we’ve developed a powerful communication tool that makes us eloquent in absolutely EVERY spanish speaking country: the Portuñol.
That’s why, to encourage Brazilian followers of Copa’s global Instagram account to migrate to the new brazilian profile, we used this as a communication weapon.
We also launched our first digital campaign.
And our ad came in the form of an Instagram mosaic:
And our ad came in the form of an Instagram mosaic: