Natalia Guimarães
→ Copywriter:
Fábio Sá
→ Creative Director:
Alexandre Cherighim
→ Production Company:
Polvo
→ Illustrations:
Rafael Cordeiro
Every cool experience opens when you close your suitcase.
For this campaign, we produced two videos with different animated endings.
The portuguese word “fechou” (spelled here as ‘feshow’) comes from the verb “fechar,” which means “to close” something.
However, in slang, it’s an informal way of showing agreement or confirmation — similar to saying “deal” or “sounds good” in English.