Natalia Guimarães
→ Copywriter:
Fábio Sá
→ Illustration:
Carol Rempto
→ Creative Director:
Alexandre Cherighim
→ Production Company:
Polvo
Mingo and Uni are two pool floats with one big frustration: being replaced every summer by the latest Barbie sandals that come with her brand new Barbie yacht.
So they conceive a plan: to become superstars themselves and finally earn a spot at the cool kids’ party.
This campaign also marked a first for Grendene: a Barbie collaboration featuring a boy for the very first time.
On Halloween, we did a spin-off serie on Instagram Stories for a special edition product.