Knorr needed to stir things up to reconnect with younger 
audiences and change how they perceived the brand.

Then came the golden opportunity: a spontaneous shoutout from 
brazilian influencer Jojô Toddynho. She made an Instagram story 
name dropping us in a very funny way. 

It was the spark we needed to bring Knorr into the
heart of social media conversations.

With “The Pure Taste of Brazil” as our concept, we celebrated 
the essence of Brazilian home cooking — honest, bold, and full of soul.

On TV, we told the story from a new perspective: the Brazilian pot itself.

The everyday witness of meals made with love, improvisation, 
and that unmistakable Knorr flavor.




And on YouTube, we reimagined Brazilian cooking shows with a playful twist.
Because when recipes are this simple and delicious, even the mascots can be the hosts.
That’s how Sukulenta & Saborosa  (Juicy & Tasty) were born — two personalities serving 
up humor, flavor, and a fresh take on homemade food.

And our concept even turned into a product kit sent to influencers.





On social media, we dive into the internet’s most talked-about topics.