Knorr needed to stir things up — to reconnect with younger 
audiences and change how they saw the brand.

Then came a golden opportunity: a spontaneous shoutout from Brazilian 
influencer Jojô Toddynho. It was the spark we needed to bring Knorr into the 
heart of social media conversations.

With the concept “The Pure Taste of Brazil”, we celebrated 
the essence of Brazilian home cooking — honest, bold, and full of soul.

On TV, we told the story from a new perspective: the Brazilian pot itself — 
the everyday witness of meals made with love, improvisation, and that 
unmistakable Knorr flavor.




And on YouTube, we reimagined Brazilian cooking shows with a playful twist.
Because when recipes are this simple and delicious, even the mascots can be the hosts.
That’s how Sukulenta & Saborosa  (Juicy & Tasty, lol) were born — two personalities serving 
up humor, flavor, and a fresh take on homemade food.